CNN’s Anderson Cooper 360º #BeingThirteen Special Report Nominated for an Emmy®

Smarsh would like to congratulate CNN’s Anderson Cooper 360° team, which has been nominated for a News & Documentary Emmy® Award for its ‘#BeingThirteen: Inside the Secret World of Teens’ special report!

Now in its 37th year, the Emmy is awarded by the National Academy of Television Arts & Sciences, and honors the organizations and people who bring out the most critically important stories of our times, and deliver thoughtful analysis of contemporary events.

CNN’s Anderson Cooper 360º aired a special report in 2015, #BeingThirteen, about teens and social media—as the result of a provocative two-year long investigation that took a look at the controversial world that middle school kids live in today.

The report focused on social media, where teens spend so much time together. Hundreds of 8th graders across the country agreed, with the consent of their parents and schools, to allow child development experts to follow their posts on Instagram, Twitter and Facebook over six months for the report.

To follow what the 8th graders in the study posted publicly to social media channels, the project used The Archiving Platform™ from Smarsh to retain, index and review the data. Using the platform, researchers were able to analyze the teenagers’ public social posts, search across the unique components of each content type and examine the content for trends.

150,000 posts later, all of the good, bad and ugly that kids experience online was revealed. Parents and teens also completed in-depth surveys about social media’s impact on families. CNN’s “#BeingThirteen” was the first large-scale study to analyze what kids say to each other on social media, and why it matters so deeply to them. The report also gave families a practical roadmap to help navigate the new challenges of parenting Tweens who are plugged into social media.

While Smarsh primarily works with companies that use The Archiving Platform for regulatory compliance or e-discovery purposes, we were excited to play a key role in this vital investigation and report.

The News & Documentary Emmy Awards will be presented on Wednesday, September 21st, 2016, at a ceremony at Jazz at Lincoln Center’s Frederick P Rose Hall in the Time Warner Complex at Columbus Circle in New York City. Awards will be presented in 46 categories; the list of Emmy nominees is available on the National Television Academy’s website: www.emmyonline.tv.

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