Social networks are here to stay, with startups vying for marketing dollars and attention of consumers and companies. Enter Pinterest. According to AllThingsD:
|Pinterest is on pace to become the most significant driver of social traffic to e-commerce sites by the end of the year - besting more mature networks like Facebook or Twitter.|
New ways of reaching customers, new experiments, new communications, new publishing tools - It's enough to make a marketing person giddy. And it raises an obvious question for any forward looking manager with e-discovery responsibilities: What about compliance?
How do you balance demand for the latest and greatest marketing tools with the archiving and compliance demands that social media necessitate?
The answer, of course, is to pick a social media archiving and e-discovery partner as nimble as your marketing department. At Smarsh, we provide full support for Pinterest archiving right alongside our battle-tested Twitter, Facebook and LinkedIn archiving solutions.
We love it when a new platform for social media emerges - we hope you do, too.
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