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The idea of a CMO is very new to companies - but with staff increasingly using smart phones and tablets, organizations should consider designating a CMO to administer enterprise mobile strategy. Mobile messaging compliance is a new idea, but one that is taking companies somewhat unaware. As technology continues to evolve, it's time to consider designating a CMO within an organization to make sure all compliance bases are covered.
Chief Mobile Officer: A Job Title Now Timely? - IT World Canada
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