To Reach Clients Through Social Media, Talk About Yourself

Financial advisor Cathy Curtis of Curtis Financial Planning explains a strategy that many may have stayed away from or heard was the "wrong way" to do social media: use it as a tool to tell clients about yourself. It's important to follow social media compliance guidelines, but posting about things you like, you can make connections with potential clients. In fact, Curtis detailed a recent example where a client contacted her and hired her quickly because she loved the fact she was volunteering for the Commonwealth Club.

To Reach Clients Through Social Media, Talk About Yourself - Financial Planning