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Twitter is an excellent resource for advisers, even if they are not actively posting messages. This article points out that Twitter is more than just a place to share messages, it also functions as a great learning tool. In addition, it details how Twitter allows companies and individuals to extend their brand.
Ultimately, Twitter is about exchanging messages and that's when the article goes into how to fit Twitter into an integrated marketing plan. The warning that all tweets are searchable, as well as the reminder to use a social media monitoring tool are two really important things to have advisers keep in mind.
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