UK Webinar Series: Social Media for Financial Advisers
Social media, smart phones and tablets have revolutionised buying behaviour, with a seismic shift to the way customers and businesses communicate with each other. Consumers are now social buyers who research online and turn to their ‘social networks’ to affirm buying decisions. Advisers need to adapt to this new buying behaviour by joining the social media conversation but should do so in compliance with FCA FG/15 Social media and customer communications guidelines.
This 3-part Smarsh webinar series, Social Media for Financial Advisers, will help you understand why and how social media should be integrated into business strategies and tips for how organisations can use social media to grow, while maintaining compliance with the FCA.
|Bridget Greenwood - Founder, Financial Social Media UK
Bridget Greenwood, founder of consulting firm Financial Social Media UK. Previously an IFA, Bridget works with financial advisers, wealth and asset managers and professional bodies like the IFP and Panacea Adviser helping both individuals and firms to put together a road map for their social media.
She has spent the last few years developing leading strategies within Social Media to extend reach, influence and connections to bring business, clients and prospects together. Bridget was recently awarded Personality of the Year by Professional Adviser.