Content creation is one of the most important communication tactics to help your organization be noticed online, and includes original information that you share through website updates, blogging, photography, videos, online commentary, and social media.
Creating original content at all times is an unrealistic goal. Many social media experts suggest an 80/20 mix to keep your audience engaged — where 80 percent of your shared content comes from other sources, and 20 percent is original content created by your organization.
By following this rule, you can curate the content your audience finds relevant and interesting. As a result, they are more likely to pay attention
when you create organization-focused posts.
Tip: Be mindful that all content and links—whether original or shared—are appropriate and align with your organization’s guidelines.
Focus on content that speaks to the needs and interests of your community. Content can comprise material from partner organizations that are active within your community and sister groups in other locations.