Extend your recordkeeping, compliance, and e-discovery initiatives
Salesforce marketing cloud develops marketing automation and analytics software for email, mobile, social, and online marketing. It enables organizations to boost sales, strengthen customer relationships, and automate outreach processes. However, without the right capture and archiving solution in place to govern its usage, tools like this open the door to risk for regulated organizations. Smarsh enables you to extend your recordkeeping, compliance, and e-discovery initiatives to the email that your organization sends using Salesforce Marketing Cloud. Smarsh capture and archiving solutions for Salesforce Marketing Cloud enable organizations to:
- Communicate compliantly: Email marketing platforms like Salesforce Marketing Cloud support an SMTP journaling feature, sometimes called BCC archiving. We can archive messages from any email marketing vendor that supports this functionality. Billing is based on volume of email marketing messages rather than number of users. Your teams can harness the power of Salesforce Marketing Cloud while Smarsh helps you to meet strict SEC, FINRA, MiFID II and other records retention compliance requirements.
- Monitor and protect your business: Archived content is preserved in a search-ready state, policy-checked, and available for quick access and review. With its advanced search, review, policy, reporting and administrative functionality, Smarsh delivers a robust solution for archiving your organization’s Salesforce Marketing Cloud content.
- Automate archiving and reduce review complexity: Salesforce Marketing Cloud content is automatically ingested into the Smarsh Enterprise Archive for accurate, fast, and highly effective search, e-discovery and case management. Messages can be flagged and easily escalated for review according to risk and other factors.
- End-to-end security: Whether data is in transit or at rest.
Key Features
Direct source capture
Email marketing messages are captured via SMTP. Content is captured in context in its native unaltered format, directly from the source, preserving chain of custody.
Advanced search
Smarsh archiving provides visibility into who is receiving email marketing messages as well as who is sending them. Users can leverage powerful search functionality across all archived content.
Policies
Compliance and other policies can be run against messages/email marketing campaigns to help spot trends and mitigate risk.
Attachments support
Attachments, including images and other files, are supported. Content can be viewed or downloaded in proper context and in original form.
Identity integrations
Users can manage profiles across all archived communication channels with automated identity management.
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