Enforce pre-approval workflows on LinkedIn
LinkedIn was once the epicenter for professional networking, but like many social media platforms it has undergone a transformation to be more widely used for a different purpose. Businesses in every industry rely on LinkedIn’s universal adoption to increase sales and help build brand awareness in markets throughout the world. In fact, it is now the single most popular platform for generating leads, most notably in the B2B digital marketing space. According to Datanyze, a ZoomInfo company, LinkedIn Sales Navigator currently holds 77% of the market share for sales intelligence platforms. For compliance leaders in highly regulated industries, however, it can be difficult to embrace the benefits of LinkedIn when you don’t feel confident that you can enforce policies governing its usage.
Caught in the Advisors Act
Have you ever been browsing your LinkedIn feed and noticed client endorsements, i.e. “Likes” or comments on products or services that your company’s employees provide? Have you ever seen a profile update that violated content guidelines? Where social media is concerned, these are the two most common mistakes employees make that increase a business’s risk exposure. While LinkedIn offers the ability to have a two-way communication, regulated businesses must enforce policies that restrict the interaction to a one-way communication. Essentially, according to the Advisors Act, LinkedIn should be used solely as advertising space.
Enforcement has never been easier
Without a specialized solution in place to manage your LinkedIn pre-approval workflows, you’re likely spending a lot of your time with internal resources trying to keep up. The good news is that it doesn’t have to be this hard. With the Smarsh LinkedIn Pre-Review feature you can both block and remediate content without requiring any action from the end user.
Profile Policy Enforcement
With LinkedIn Pre-Review, administrators can enforce a policy on end users’ LinkedIn profiles to block all profile changes until they’re reviewed. This allows you stop the content before it becomes a permanent copy on LinkedIn. Once the changes have been reviewed the request can either be denied and the user alerted to the reason(s) why, or it can be released and posted to LinkedIn.
No Entanglement Policy Enforcement
With the no entanglement policy enforcement feature, administrators can block all “like” actions and comments made inside the corporate environment. Actions may be taken outside of the corporate environment. In this case, the system will detect the violation, rollback the change and alert the user that it violates the no entanglement policy.
Compliance with confidence
With Smarsh you no longer need to rely on behavior change strategies to enforce social media policies on LinkedIn or grow your compliance team to keep up with supervision. LinkedIn Pre-Review takes compliance one step further with automated enforcement, regardless of where they are or what device they’re using. With the ability to block and remediate content you can manage compliance demands with confidence. The best part is that you can do this without increasing the size of your compliance team since Smarsh solutions are designed to scale as your business grows.
LinkedIn Pre-Review is available with certain capture deployments. For full details, or to book a demo, please contact our sales team.