How regulation is impacting Hootsuite and their clients: an interview with Hootsuite's Matthias Göllner

Social media is one of the 21st century’s most significant technological developments. Now connecting nearly 4 billion users globally, platforms like Facebook, Twitter and Instagram have become ubiquitous in our daily lives. And businesses have long since realised the value of putting social media at the core of their corporate strategy.

From advertising and marketing to talent attraction and internal communications, the power of social media is in its ability to allow companies to connect with their stakeholders and tell their story directly to their audience. The most successful brands of the past decade have understood this and leveraged social media to its full potential.

However, recently there has been a marked change in sentiment towards social media. As people have become more concerned with how companies use the information they share online, regulators have acted to strengthen citizens’ rights over their data. And with this has come much tighter controls over how businesses can interact with their customers via social media.

Hootsuite is the go-to tool for businesses looking to make the most of social media. With regulations like GDPR and MiFID II now playing on their customers minds, Hootsuite has had to ensure that they satisfy the compliance issues that social media now raise. Hootsuite is a long time Smarsh partner, with a host of mutual customers that rely on the Smarsh Connected Suite to capture, retain and supervise their social media content in support of regulatory compliance and e-discovery initiatives.

To find out more about how regulation is impacting Hootsuite and their clients, Smarsh’s Technical Director Shaun Hurst sat down to discuss the role of compliance in the age of social media. To find out more, watch the video below: