Extend your recordkeeping, compliance, and e-discovery initiatives
With Pardot, a business-to-business marketing automation solution by Salesforce, organizations can leverage marketing automation, personalize the customer experience, generate quality leads, and calculate more ROI. However, without the right capture and archiving solution in place to govern its usage, tools like this open the door to risk for regulated organizations. Smarsh enables you to extend your recordkeeping, compliance, and e-discovery initiatives to the email that your organization sends using Pardot.
Smarsh capture and archiving solutions for Pardot enable organizations to:
- Communicate compliantly: Email marketing platforms like Pardot support an SMTP journaling feature, sometimes called BCC archiving. We can archive messages from any email marketing vendor that supports this functionality. Billing is based on volume of email marketing messages rather than number of users. Your teams can harness the power of Pardot while Smarsh helps you to meet strict SEC, FINRA, MiFID II and other records retention compliance requirements.
- Monitor and protect your business: Archived content is preserved in a search-ready state, policy-checked, and available for quick access and review. With its advanced search, review, policy, reporting and administrative functionality, Smarsh delivers a robust solution for archiving your organization’s Pardot content.
- Automate archiving and reduce review complexity: Pardot content is automatically ingested into the Smarsh Enterprise Archive for accurate, fast, and highly effective search, e-discovery and case management. Messages can be flagged and easily escalated for review according to risk and other factors.
- End-to-end security: Whether data is in transit or at rest.